10 AR & VR Software Companies Shaping Immersive Technology
A new report identifies ten key companies in the AR and VR software sector influencing the development of immersive technologies. The market is projected for significant growth by 2030.
Research and market analysis firm ResearchAndMarkets.com has released a report identifying ten leading companies in the augmented reality (AR) and virtual reality (VR) software sector. These entities are shaping the immersive technology landscape for 2025 and beyond.
The global AR and VR software market is poised for substantial expansion, with projected revenues expected to climb from $18.91 billion in 2025 to $44.04 billion by 2030. Applications are increasing across gaming, healthcare, education, manufacturing, and retail, with software developers aiming to enhance productivity and customer engagement.
Among the identified companies is Unity Software, known for its real-time 3D development platform, and Epic Games, recognized for its Unreal Engine. Meta Platforms is focused on building the metaverse, while Microsoft Corporation targets enterprise users with AR and VR solutions like Microsoft Mesh and HoloLens.
Other key players highlighted include Apple Inc. with its ARKit framework, Google LLC for its mobile-centric AR capabilities (ARCore, Google Lens), and PTC Inc. with its Vuforia platform for industrial applications. Additionally, Qualcomm Incorporated powers hardware development with its Snapdragon XR platforms, Snap Inc. is advancing social AR through Snapchat, and Niantic, Inc. is a pioneer in location-based AR experiences with titles like Pokémon Go.