1XBet Launches 1xCare Program for Responsible Gambling
Gaming operator 1XBet has introduced the 1xCare program aimed at promoting responsible gambling. The initiative seeks to integrate academic research with practical industry application.

Gaming company 1XBet has launched its new responsible gambling program, branded as 1xCare. The initiative is designed to enhance the company's operational practices and address the growing industry focus on player safety and well-being.
Simon Westbury, Strategic Advisor to 1XBet, discussed the launch at the iGB Live 2026 event. He indicated that the timing of 1xCare's introduction reflects a strategic effort to bridge the gap between academic insights and practical implementation within the betting sector.
According to Westbury, the development of 1xCare has been informed by recent research findings in the field of problem gambling. The program aims to provide tangible tools and strategies to support players in maintaining responsible gaming habits.
The introduction of 1xCare comes as the online gaming industry faces increasing scrutiny regarding player protection. 1XBet's move is seen as an effort to align with evolving regulatory expectations and consumer demands for safer online environments.
Further details regarding the program's specific features and anticipated outcomes are expected to be released by the company in the near future.