3W Named Exclusive Title Sponsor of West Rim Lite at Trail Hero 2026

3W Auto-life, a manufacturer of custom-fit car floor mats, has been named the exclusive title sponsor of the West Rim Lite trail at the Trail Hero 2026 event. The company, specializing in protective gear for off-road vehicles, will participate in the event taking place from September 28 to October 3 in Hurricane, Utah, which brings together off-road enthusiasts and raises funds for charity.

3W's presence at Trail Hero will showcase its products, including custom-fit all-weather floor mats and truck bed liners, designed to protect vehicles from sand, mud, and trail debris. The company will also sponsor the Toquerville Falls Day trail and feature its solutions at its vendor booth during the event.

As part of its sponsorship, 3W is supporting young driver Brett Dickey in the BFGoodrich Tires Trail Breaker competition. Dickey, a rising figure in off-road racing, will compete with 3W decals on his vehicle. Additionally, 3W will award product prizes to the top three finishers in the competition.

The Trail Hero event aims to promote motorized access to public lands and create outdoor experiences for veterans and children with special needs. 3W Auto-life will also contribute to the event's charity raffle with a donation and products.