4brands Reply to Participate in ECR live! 2022 Event in Bremen

4brands Reply, which focuses on the retail and consumer goods industries, will participate in the ECR live! event in Bremen from April 5-6, 2022. The event marks a return to in-person gatherings after a two-year hiatus and is hosted by Mars Petcare.

On April 5th, 4brands Reply is scheduled to present a lecture titled "Smart Shelf, Smart Price, Smart Promotion - Intelligent use of digital traces of stationary trade." The presentation will detail how retailers and consumer goods manufacturers can utilize the digitization of physical retail to create new sources of information. The goal is to enhance shopper experience at the point of sale and streamline operations.

The lecture will cover how continuous shelf surveys can be integrated into "Perfect Store" concepts. This approach aims to significantly reduce out-of-stock situations and improve in-store process efficiency. Furthermore, the presentation will highlight how field service visits can become more targeted, leading to reduced CO2 emissions from travel through optimized route planning.

ECR live! focuses on shopper experience, online category management, omnichannel trade, and sustainability. Attendees can expect in-depth insights and practical best practices from industry experts. 4brands Reply specializes in supporting consumer goods companies with their digital transformation processes.