75% of US Travelers Use AI for Trip Planning, AMADEUS Study Finds

Artificial intelligence (AI) is now widely used by U.S. travelers for planning trips, according to a new AMADEUS report titled "Tailored Horizons." The study found that 74% of travelers have used AI to identify hotels, routes, and ground transportation, with 53% using it for inspiration and 49% for real-time information during their journeys.

However, traveler confidence significantly declines when AI moves from suggestions to financial transactions. Only 20% of travelers would allow an AI tool to spend money on their behalf without additional approval. A larger group, 43%, would permit it under specific conditions, while 29% would not allow it at all. AMADEUS suggests travelers still desire reassurance and final control over significant travel decisions.

The report highlights that personalization is a key driver for AI adoption, with travelers valuing practical assistance like local guidance, budget-aware suggestions, and real-time rebooking. Despite positive experiences, 64% report that AI sometimes recommends familiar options rather than broadening their choices.

Travelers are generally not willing to pay for AI assistance separately, with half believing it should be included at no extra cost. Trust is contingent on transparency and control. Nearly nine in ten travelers cross-check AI-generated recommendations on other travel websites before booking.

When disruptions occur, travelers still prefer human interaction. Phone support (37%) and in-person assistance (25%) are favored over AI bots (7%). Only 17% would trust an AI assistant alone for trip planning, with 51% preferring a blend of AI and human expertise.