7i7 Design GmbH Focuses on Design to Drive Growth

Klein Gladebrügge – CEO Vincent Jureczek has steered 7i7 Design GmbH's growth by focusing on the company's core competence in design. Unlike many businesses that expand their service portfolios as they grow, Jureczek has opted to deepen the company's specialization. This strategy is rooted in the belief that in-depth expertise in a specific area can offer a significant competitive edge.

Jureczek suggests that the pursuit of a wider range of services by many companies can lead to a loss of control and diminished quality. As businesses continually add new service areas, such as development or advertising, attention becomes divided, and the original specialty may suffer. "If every new revenue opportunity immediately becomes another business area, complexity grows over time," Jureczek states.

Instead, 7i7 Design GmbH has invested in increasing resources and developing technology around its existing design expertise. The company has grown by consistently delivering design services to businesses and other agencies, without adding areas like development or marketing. This has allowed for the creation of larger design capacities, team leaders, and higher management levels.

The company has also built proprietary technical solutions to enhance the operation of its design services. In-house developers are working on a platform that enables clients to submit orders, track project progress, and communicate directly with the design team. This approach ensures efficient project management and clear information flow, even with a growing volume of orders, while maintaining the high quality of its core competency.