Abbott Launches Nutritional Products for China's Lunar New Year Market

Abbott Laboratories has launched specially packaged nutritional products in China coinciding with the Lunar New Year, also known as the Spring Festival. The products, including Ensure Complete, are designed to support the health and well-being of the country's growing elderly population.

Lunar New Year is traditionally a significant gift-giving season in China, with health-focused items gaining popularity. Abbott's research indicates that up to 70 percent of Chinese caregivers or family members purchase nutritional supplements as gifts nearly four times a year.

The Ensure Complete gift sets are designed to aid in recovery and ongoing health maintenance. To meet market demand, Abbott has stocked over 11,000 retail outlets and pharmacies across China. These specially designed gift boxes contain two cans of Ensure Complete powder, presented in festive gold fabric.

Matt Harris, Vice President and General Manager of Abbott Adult Nutrition in China, highlighted the company's focus on understanding Chinese consumer needs and cultural practices. He noted that nutrition is an integral part of Chinese culture, as is the practice of gift-giving, particularly in circumstances involving health issues.

These new Ensure Complete gift sets are available in supermarkets, online, and pharmacies throughout China. While they are popular gifts for Lunar New Year, the practice of giving gifts to relatives and friends is common year-round in China.