ABCS Insights appoints Marc Ryan as Chief Product Officer
ABCS Insights has named Marc Ryan, formerly of YouGov and Kantar, as its new Chief Product Officer to oversee the firm’s advertising effectiveness strategy.
ABCS Insights, an independent analytics firm specializing in advertising effectiveness, has appointed Marc Ryan to the role of Chief Product Officer. Ryan joins the New York-based company following executive product leadership roles at YouGov and Kantar.
In his new position, Ryan is tasked with directing the company’s product strategy as the advertising industry shifts toward new methodologies for measuring connected outcomes. His appointment comes as data analytics firms face increasing pressure to provide granular performance insights in a fragmented media landscape.
Ryan’s experience in the measurement sector is expected to shape how ABCS Insights evolves its technology stack. The company aims to refine its offerings to meet client demands for more precise advertising effectiveness tracking. The leadership move is part of the company's efforts to strengthen its product-market fit.