ABDA launches mockumentary series about pharmacy profession

The German Federal Association of Pharmacists (ABDA) has introduced a new web series named "Die Apotheke" (The Pharmacy) as part of a campaign to attract new professionals to the sector. The first two episodes of the mockumentary-style series were released online on February 8, 2024.

The series, titled "How to sell drugs offline (fast)", will feature a total of ten episodes, with new installments set to be published every Thursday. The initial episodes, "Paulas erster Tag" (Paula's First Day) and "Weißes Gold" (White Gold), are available on the ABDA-operated careers website, "apotheken-karriere.de", and its associated YouTube channel.

ABDA describes the video series as an infotainment format that blends parody with seemingly real events, depicting the daily interactions of a fictional pharmacy team. The initiative is intended to offer insights into the work environment and professional roles within pharmacies in an engaging manner.

This program is part of a wider effort by ABDA to bolster recruitment for pharmacy professions, addressing sector-wide challenges in finding new employees. By employing a creative and lighthearted approach, the association hopes to generate interest in various pharmacy careers and secure future workforce needs.