Abel Metallsysteme Unveils New Brand Design

Abel Metallsysteme, a prominent name in the development and manufacturing of railing and fall protection systems within the German-speaking region, has introduced a new corporate brand design. This initiative aims to embody the company's redefined values and core identity, highlighting its dynamic nature and pioneering spirit.

The rebranding effort focuses on visually representing the company's forward momentum and its role in driving innovation. The logo has undergone subtle typographical adjustments to achieve a more balanced and unified appearance. A new slogan, "Wir geben Halt. Seit 1920." (We provide support. Since 1920.), has been introduced, linking the company's long-standing heritage with its commitment to reliability.

Complementing the updated logo and slogan, the design system now features a new, confident typography, vibrant primary and secondary colors, and new graphic elements. The primary blue color signifies a high standard for the product world, while the secondary natural brown color conveys a sense of purpose and origin. The overall new look is designed to communicate flexibility and distinct recognizability.

Abel Metallsysteme has established itself as a key player in the metal systems sector. The company's continuous evolution and adaptation to market changes are central to its sustained success. This rebranding marks a significant step in aligning its external presentation with its internal capabilities and market position.