Academy Sports + Outdoors Launches Co-branded Apparel with Little Debbie
Academy Sports + Outdoors has partnered with Little Debbie to release a limited-edition apparel line under its private-label brand, Magellan Outdoors, as part of its holiday retail strategy.
Academy Sports + Outdoors is expanding its seasonal offerings through a collaboration with Little Debbie, featuring designs inspired by the snack brand. The product line is released under Academy’s private-label brand, Magellan Outdoors, and is positioned as part of the retailer's 'Christmas Market' collection.
The initial rollout includes three menswear items: a shirt, lounge pants, and a crewneck sweater. According to Matt McCabe, executive vice president and chief merchandising officer at Academy, the partnership aims to integrate recognizable snack branding into the company's existing outdoor and lifestyle apparel inventory.
Beyond the partnership, the wider Christmas Market collection includes seasonal pet products and insulated drinkware. The company is currently leveraging its loyalty program, myAcademy Rewards, to offer early access to the apparel before a broader public release on November 7.
Retailers increasingly use private-label collaborations during the holiday quarter to differentiate inventory and drive foot traffic. Academy, which operates over 300 stores across 21 states, continues to focus on this segment to support its year-end sales performance.