Accor and Corinthia Group partner to integrate Verdi Hotels into Handwritten Collection
Accor and Corinthia Group have signed an agreement to bring Verdi Hotels into the Handwritten Collection brand, expanding the footprint of the boutique hotel network.
Accor and Malta-based Corinthia Group, operating as IHI plc, have finalized an agreement to incorporate Verdi Hotels into Accor's Handwritten Collection. This partnership shifts the management and branding focus of the Verdi portfolio to align with Accor’s specialized boutique brand.
Handwritten Collection serves as a strategic platform for Accor to integrate independent, individualistic hotels into its broader global distribution and loyalty network. By transitioning to this brand, Verdi Hotels will gain access to Accor’s enterprise-scale booking infrastructure and international sales channels while aiming to retain the specific identity of its locations.
This move reflects a broader industry trend of hotel owners seeking the operational efficiency of large multinational groups while maintaining a boutique market appeal. The transition process for the properties is expected to begin immediately, following the official announcement in Floriana, Malta.