Accor Joins Pernod Ricard and JCDecaux Data Management Partnership

Paris – Hospitality group Accor is the latest partner to join Pernod Ricard and JCDecaux in their Data Portal initiative, a collaborative effort to centralize and manage global corporate data. The partnership was formalized at an event held at Pernod Ricard's headquarters.

The Data Portal, initially developed by Pernod Ricard in 2015, provides a single point for companies to consolidate data from their worldwide entities. This facilitates easier access and management for relevant teams without direct data exchange between partners. Pernod Ricard and JCDecaux have been working together since September 2022 to enhance the portal, optimizing features such as the data catalog and business glossary.

Accor's inclusion brings its specific expertise to the platform, aiming to further drive innovation and development within the Data Portal. The collaboration seeks to strengthen each partner's development potential and consolidate functionalities, making the portal a more strategic tool to support digital transformation and meet evolving data needs.

For Accor, the initiative is expected to streamline the use of its extensive data for personalizing customer experiences, optimizing pricing strategies, and supporting ESG reporting. The partnership highlights the growing importance of accessible and intelligent data management, particularly in industries leveraging AI, like the hospitality sector.