Action Target Launches TopShot™ System for Indoor Shotgun Sports
Action Target has introduced the TopShot™ Indoor Shotgun Range system, aiming to revolutionize indoor clay target sports by enhancing shooter engagement and facility profitability.
Provo, Utah – Action Target has launched its TopShot™ Indoor Shotgun Range system, a new platform designed to significantly advance indoor clay target sports. The system aims to improve shooter engagement and increase the profitability of commercial shooting ranges.
The initial TopShot™ installation is operational at Lake Erie Arms in Ohio. This system provides realistic indoor simulations of trap, skeet, and sporting clays, protected from weather elements. The "TopShot ClayHouse" at Lake Erie Arms features eight semi-private shooting suites, each accommodating up to four shooters with integrated digital controls, designed to streamline gameplay. These facilities contributed to the range quickly earning the NSSF Five-Star rating.
The system utilizes the proprietary TopShot™ platform, which combines realistic clay flight paths, multiplayer options for up to four shooters per suite, and automated digital controls. "This isn't just a new product; it's a new category standard," stated Kevin Tomaszewski, Sr. Vice President & General Manager at Action Target. "We've channeled everything learned from building thousands of engaging ranges into creating an entertainment and training destination that appeals to everyone from competitive shooters to first-time participants."
Key features highlighted include maximizing revenue through high capacity and rapid turnover of shooting suites, along with reduced labor costs due to automation. The system also offers variety through pre-loaded classic disciplines and customizable courses, along with special modes like "glow-clay" sessions. Action Target suggests the system is scalable for various facility sizes and budgets.
Action Target emphasizes that TopShot™ removes the traditional constraints of outdoor clay shooting, such as weather, land availability, and daylight. "Now operators can offer a premium shotgun experience 365 days a year, in any climate, in the heart of major metropolitan markets," said Michael Birch, President and CEO of Action Target.