Actor Triptii Dimri Invests in and Co-Creates for D2C Beauty Brand Peep Beauty

Actor Triptii Dimri has joined D2C beauty brand Peep Beauty as an investor and co-creator, signaling a strategic expansion for the company which focuses on eye makeup and colored contact lenses. Dimri's involvement includes contributing to the brand's creative direction, product development, and storytelling from its early stages.

The investment comes as part of Peep Beauty's $1.2 million pre-seed funding round, led by Sadev Ventures. The round also saw participation from iSeed, ISV, and TDV, along with notable angel investors including Arjun Vaidya (co-founder of V3 Ventures) and Puneet Gupta (founder of Astrotalk).

Founded earlier this year by Aman Arora, former co-founder of Keventers, Peep Beauty aims to establish itself as India's first dedicated eye beauty brand. The company launched with colored contact lenses as its flagship product, positioning them as fashion accessories, and has since expanded to include liquid eyeshadows.

Peep Beauty plans to broaden its product portfolio with items like mascara and eyeliner, and aims to increase its range of colored contact lenses from the current five shades to 15-20 over the next few years. The brand will operate primarily through its direct-to-consumer platform while also establishing a presence on e-commerce marketplaces.