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ADA Acquires Algonomy to Enhance Its Intelligent Growth Platform

Data and AI company ADA has acquired Algonomy, a leader in agentic decisioning for retail. The deal aims to strengthen ADA's intelligent growth platform with AI-driven decision capabilities.

30 July 2026
ADA Acquires Algonomy to Enhance Its Intelligent Growth Platform

Data and AI experience company ADA announced the completion of its acquisition of Algonomy, a company specializing in AI-driven decisioning for the retail sector.

The acquisition is expected to bolster ADA's intelligent growth platform by integrating Algonomy's capabilities in agentic decision-making. This move aims to enable fully automated, agent-based customer experiences.

Algonomy, formerly known as Manthan Software, provides technology focused on creating personalized customer journeys through AI. Its solutions assist retail businesses with marketing, product recommendations, and customer analytics.

The acquisition represents a strategic effort by ADA to enhance its market position in the data and AI space. Financial terms of the transaction were not disclosed.

Original source: prnewswire.com