ADAC Hires Social Media Video Producer
Carolin Piegsa works as a Social Media Video Producer at ADAC. She is responsible for creating video content for ADAC's social media channels.
ADAC has appointed Carolin Piegsa as its Social Media Video Producer. Piegsa is tasked with creating video content for ADAC's social media channels, aiming to present a modern image of the organization to its audience.
Piegsa transitioned to this role from a position as editor-in-chief and video editor at an online celebrity portal. She describes her work at ADAC as rewarding, where she collaborates with a young team to develop new topics. Her responsibility involves transforming complex subjects into videos tailored for various target groups, often handling the entire process from initial concept, inspired by everyday observations, to the final production.
The role necessitates continuous monitoring of trends and content ideas on social media platforms like Instagram and TikTok, as well as at industry events. Video production frequently employs a vertical format, differing from traditional television. Piegsa is involved in both filming and editing, and also creates scripts, animations, and text overlays in close collaboration with ADAC's graphic department.
In early 2022, Piegsa took over responsibility for ADAC's YouTube channel. The channel's content covers various facets of ADAC's operations, producing diverse formats ranging from explanatory videos by legal experts to topics on electric mobility and cycling. The position demands ongoing professional development due to the rapid evolution of digital platforms.