AddSecure Appoints Chris Wimshurst as UK Sales Director

AddSecure, a European provider of secure IoT connectivity and end-to-end alarm solutions, has appointed Chris Wimshurst as its new Sales Director for the UK. This appointment is part of the company's strategy to accelerate growth and enhance its presence in the UK market for secure IoT and alarm solutions for critical infrastructure.

Wimshurst brings extensive experience from senior commercial leadership roles across the fire, security, mechanical, electrical, and HVAC sectors. His background includes positions as Head of Sales and National Sales Director, where he has a proven track record of building high-performing teams, managing major bids, and driving sustained revenue growth.

Prior to joining AddSecure, Wimshurst served as National Sales Manager at Croma Security Services Group. He has also held leadership positions at Clearway Group, Johnson Controls, and SSE, consistently delivering strong commercial results and securing high-value contracts across public and private sectors.

"We are delighted to welcome Chris to AddSecure," said Stefan Albertsson, CEO of AddSecure. "His deep industry expertise and structured leadership style make him a strong addition to our UK organization. Chris will help accelerate our growth, strengthen customer relationships, and advance our long-term investment in the UK market."

In his new role, Wimshurst will focus on strengthening AddSecure's UK sales strategy, building a high-performing national team, and driving business acceleration. His experience in consultative selling and leveraging AI to optimize sales processes will support AddSecure's ambition to broaden its offering and reinforce its commitment to the UK market.