ADLPerformance Renames to Dékuple, Expands Through Acquisitions
ADLPerformance rebranded as Dékuple in 2021 and has since expanded its operations through strategic acquisitions and partnerships.
French data analytics and marketing firm ADLPerformance rebranded as Dékuple in 2021, signaling a new phase of growth and expansion in data marketing and business performance.
Recent strategic moves include a 2024 partnership with agency CoupdePoing to strengthen its position in the loyalty market, and a collaboration with GUD.berlin to enhance its international presence. In 2023, Dékuple acquired a majority stake in Smart Traffik, bolstering its solutions for retail brands.
Further expansion occurred in 2022 with the acquisition of a majority stake in digital engagement marketing agency Brainsonic. This followed the company's 50th anniversary celebrations that year. In 2021, Dékuple also established its influence marketing expertise by taking a majority stake in Reech.
The group's history dates back to 1972 with the founding of France Abonnements. ADLPartner was established in 1994 and went public in 1998. The company has a history of early adoption of digital marketing tools, including email marketing in the late 1990s and SMS marketing in the early 2000s.