Adobe, Nvidia Expand Partnership for Faster Creative Software
Adobe and Nvidia have expanded their collaboration to enhance performance in software like Photoshop and Premiere. New optimizations aim to deliver up to double the speed for selected creative tasks.
Adobe and Nvidia announced an expanded partnership on October 15 that now covers Photoshop, Premiere, Substance 3D, Frame.io, and Brand Concierge. The companies stated that selected creative tasks can run up to twice as fast with RTX Spark optimizations, which target PCs, including slim laptops and small desktops.
This expansion builds on a previous March partnership focused on creative and marketing workflows, including Adobe's Firefly Foundry and enterprise digital twins. Frame.io, Adobe's cloud-based video collaboration platform, has updated its cloud pipeline to leverage Nvidia graphics processing units for video decoding, preprocessing, and search embedding generation.
Brand Concierge, an AI conversational product from Adobe, will be integrated with Nvidia's Nemotron open models. This version is slated for enterprise customers later in 2026. Nvidia has selected Brand Concierge for personalized website conversations.
While Adobe's general application requirements do not mandate specific Nvidia RTX GPUs, this deepened collaboration suggests a move towards hardware-accelerated performance for demanding creative and AI workloads.