AdPlayer.Pro Enables Video Advertising on DOOH Screens

AdPlayer.Pro, a provider of SaaS video advertising technologies, has announced the launch of its video ad player on digital out-of-home (DOOH) screens throughout the EMEA region. The technology offers screen network operators a unified solution for managing video content, delivering advertisements, and controlling creative layout across their DOOH inventory.

The AdPlayer.Pro ad-enabled video player supports major video ad formats like VAST and VPAID, as well as locally hosted video assets. It is compatible with vertical, horizontal, and non-standard screen formats. The platform's architecture allows for scaling new screen deployments without additional development, providing centralized control over video content and delivery for DOOH networks of any size.

"Digital out-of-home is one of the fastest-growing segments in the advertising industry. Screen network operators increasingly need reliable and flexible technology to manage and deliver video ads at scale. The results from the EMEA deployments confirm that our player performs perfectly in real-world DOOH environments," said Natalie Romankina, CEO of AdPlayer.Pro.

AdPlayer.Pro is working on further DOOH-focused updates for its video ad player, aiming to broaden integration capabilities and improve platform stability. The company anticipates tens of thousands of screens will be live in the region by the end of autumn 2026, with growing interest from markets outside EMEA.