AGA Estimates $29.5 Billion in Legal NFL Wagering; Flat Year-Over-Year Growth

Americans are projected to legally wager $29.5 billion on the 2026 NFL season through U.S. regulated commercial sportsbooks, according to the American Gaming Association (AGA). The projection indicates flat year-over-year growth in the legal, state-regulated sports betting market.

This estimate covers wagering placed through state-licensed sports betting operators. The AGA's projection is based on historical season data and the current growth trajectory of the industry.

However, the report highlights a significant concern: the rapid expansion of "backdoor" sports betting occurring on "prediction markets." These platforms offer alternative avenues for engaging in sports-related wagering, operating outside the direct oversight of traditional regulated sportsbooks.

The AGA has voiced concerns that unregulated platforms may compromise consumer protection and hinder tax revenue collection. The organization continues its efforts to advocate for expanded regulation and combat illegal betting activities.