AGCF Opens Second Boutique at The St. Regis Longboat Key Resort
Alexandra Gucci Zarini's luxury brand AGCF will open its second boutique at The St. Regis Longboat Key Resort, marking its East Coast debut and continuing the family's historic ties to the St. Regis brand.
Luxury accessories house AGCF, founded by Alexandra Gucci Zarini, announced the opening of its second boutique at The St. Regis Longboat Key Resort in fall 2026. This marks AGCF's first East Coast location and continues the Gucci family's historical association with St. Regis hotels.
The new boutique, situated in the resort's lobby, brings the Gucci family's legacy to Florida. Aldo Gucci, who transformed the family business into a global luxury house, first opened a St. Regis boutique in New York in 1960. AGCF's flagship store is located on Rodeo Drive in Beverly Hills, and the Longboat Key opening honors this heritage.
AGCF operates as a public benefit corporation focused on social responsibility, guided by the principle "Giving is the highest luxury." A portion of the brand's proceeds supports charities dedicated to child protection. Founder Alexandra Gucci Zarini stated that the return to St. Regis represents a continuation with a focus on safeguarding children.
Winfred van Workum, General Manager of the resort, welcomed AGCF and highlighted the exclusive guest experience. The boutique will feature AGCF's handbags, leather goods, silk scarves, jewelry, and eyewear. The opening coincides with a new partnership with the World Childhood Foundation, with proceeds from the "Color of Hope" collection supporting the organization.