Agentic AI Shifts Consumer Buying Decisions, RIMC 2026 Convenes Leaders

Industry leaders convened at the Reykjavik Internet Marketing Conference (RIMC) 2026 on Thursday, September 17, 2026, issuing a stark warning to agencies: adapt to agentic AI or risk obsolescence.

The conference highlighted the rapid rise of autonomous AI agents that are taking over traditional search functions and beginning to make purchasing decisions directly for consumers. This development signals a fundamental shift away from strategies focused solely on driving clicks and website traffic.

Experts from global companies including IKEA, Yoast, Sprell, and FINDS gathered at RIMC 2026 to provide businesses with critical guidance for navigating this new landscape.

The central theme emphasized the urgent need for companies to ensure their data is accurate and accessible. Agentic AI relies on high-quality, structured data to effectively execute decisions on behalf of consumers, making data governance a key priority.