Agoda launches inaugural Singapore brand campaign using generative AI
Travel platform Agoda has launched its first brand campaign in Singapore, utilizing AI-generated video to promote its flight booking services.
Travel booking platform Agoda has initiated its first domestic brand campaign in Singapore, shifting focus toward its airfare offerings. The campaign relies heavily on generative AI platforms, including Google Veo, Runway, and Kling AI, to produce promotional video content.
Agoda’s Chief Marketing Officer Matteo Frigerio noted that the company intends to pivot from its long-standing reputation for accommodation deals to emphasize its capabilities in flight bookings. As Agoda is headquartered in Singapore, the company is leveraging its home market to introduce this messaging strategy before expanding further.
The campaign is distributed across digital channels including YouTube, Meta, and TikTok. Promotional materials highlight flight pricing starting from 39 SGD.