Agoda releases generative AI film about the joy of travel

Digital travel platform Agoda has launched a new short film, 'Leo’s Magical Travel Adventures,' produced entirely with generative AI (Gen AI). This release follows their previous AI-generated children's book and is intended to inspire new generations of tech talent.

The film depicts a character named Leo traveling through diverse locations including China, New Zealand, and Thailand, culminating in India. At each destination, Leo learns about local customs and experiences, such as traditional Lion Dances and the Haka, highlighting the cultural richness of the places visited.

The animation was created using AI tools such as OpenAI’s ChatGPT 4.0 and Midjourney v6.1. Agoda's marketing, legal, and translation teams oversaw the production process. This project demonstrates the company's continued exploration of AI in creative storytelling.

Agoda emphasizes its commitment to technology, managing significant data volumes and conducting numerous experiments to enhance customer experience. The company views the use of AI in storytelling as an exciting and meaningful way to further its mission of connecting the world through travel.

'Leo’s Magical Travel Adventures' is available to watch online, with editions and subtitles offered in Thai, Japanese, Simplified Chinese, Bahasa, and Korean, in addition to the original English version.