AI Helps Create New Fragrances
A Dutch startup is using AI and chatbots to design new perfumes, introducing a novel approach to the fragrance industry.
Dutch startup Sifted is employing artificial intelligence (AI) and large language models (LLMs) to develop new fragrances. The company's technology allows for the creation of personalized scents based on user preferences through a chatbot interface.
The startup describes the process as a "creative collaboration" with AI. Customers input their desired scent characteristics into the chatbot, and the AI suggests ingredients and their proportions. Professional perfumers then create the actual fragrance.
The technology was showcased at the HumanX tech conference in Amsterdam. Sifted aims to innovate within the perfume industry by integrating technology and personalization for consumers. The long-term market success of AI-generated fragrances remains to be seen.
AI's application in scent design represents an emerging field. Companies like Sifted are exploring ways to merge technology with traditional craftsmanship to produce unique products.