AI Helps The Bear House Increase Conversions Fivefold

The e-commerce shopping experience is transforming, moving from product discovery to intent-led purchasing with the help of artificial intelligence. Glance, a consumer technology platform from InMobi Group, has introduced an AI shopping agent that recommends products and creates complete outfits based on a consumer's preferences, budget, and context.

This shift was highlighted at Inc42's The D2C & Retail Summit 2026. Harsh Somaiya, co-founder of fashion brand The Bear House, discussed the challenges the company initially faced, including improving conversions, increasing customer time spent on the website, and reducing product returns.

According to Somaiya, after deploying Glance's AI agent, The Bear House saw its conversions increase fivefold. Customers' time spent on the site more than tripled, and their shopping behavior evolved from purchasing individual items to buying complete looks. The average order value rose from ₹2,000 to ₹3,500.

Furthermore, The Bear House has reduced product returns by 20% through the use of Glance's virtual try-on feature. For brands, the insights gained from understanding customer intent can also inform future product decisions.

Industry observers suggest that as AI removes layers of search and comparison in the purchasing journey, brands that understand the underlying reason for a purchase are poised to gain an advantage in the evolving e-commerce landscape.