AI in Media and Entertainment Market to Reach $68.8 Billion by 2036

The market for Artificial Intelligence (AI) in media and entertainment is poised for substantial growth, according to a new report by Future Market Insights. The sector's AI market was valued at $12.0 billion in 2025 and is expected to reach $68.77 billion by 2036, demonstrating a robust compound annual growth rate (CAGR) of 17.2% over the forecast period.

"Services" are anticipated to be the leading solution segment, accounting for 61.3% in 2026. This dominance is driven by the increasing demand for AI-powered production workflows, post-production automation, and live event management services. In terms of applications, "Content Personalization" is projected to represent the largest share, capturing 27.4% of the revenue in 2026.

The expansion is fueled by several key trends. Streaming platforms are deepening their reliance on AI for recommendation engines and viewer retention strategies. Production houses are adopting AI tools to expedite editing and post-production tasks, while sports broadcasters are increasingly using AI for automated coverage of live events and less prominent competitions.

Geographically, Australia and China are identified as the fastest-growing markets, with projected shares of 21.0% and 18.0%, respectively. This growth is attributed to factors such as increased investment in sports broadcasting in Australia and the scaling of AI-driven workflows by domestic streaming platforms in China.

Sudip Saha, Co-founder at Future Market Insights, commented, "The AI in media and entertainment market is moving from isolated workflow support toward a core production and distribution layer. Vendors with strong personalization tools and production-specific AI services are likely to gain advantage as media companies seek faster delivery and better audience retention."