AI Study: The Ordinary, CeraVe, Charlotte Tilbury Lead Beauty Brand Visibility
A new report from 5W AI Communications ranks the top 25 U.S. beauty brands by their visibility in AI chatbot conversations. The Ordinary, CeraVe, and Charlotte Tilbury emerged as the most prominent.
5W AI Communications has released the Beauty AI Visibility Index 2026, a study identifying the top 25 U.S. beauty brands based on their citation share within prominent AI chatbot platforms. The research analyzed brand mentions and prominence across services including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The report indicates that The Ordinary, CeraVe, and Charlotte Tilbury were the most visible brands when AI systems responded to beauty-related queries. The ranking is determined by the frequency and context of brand mentions as AI identifies and recommends skincare products or beauty solutions.
The study aimed to understand how consumers are seeking beauty information through AI tools and which brands are capturing the most attention in these emerging channels. The findings offer insights into marketing strategies and digital brand presence.
5W AI Communications highlights the growing role of artificial intelligence in shaping consumer purchasing decisions. Brands must understand and optimize their visibility within these new AI-driven environments to remain competitive in the beauty sector.