AITO Announces European Market Entry for Autumn 2027

AITO, a premium intelligent luxury mobility brand under SERES Group, presented its "Intelligence Redefining Luxury" philosophy at the 2026 Paris Motor Show. Building on its product development and customer experience achievements, the company announced plans to enter the European market in Autumn 2027.

The brand's philosophy centers on combining traditional luxury with technological advancements. This approach integrates exceptional performance, refined comfort, and craftsmanship with intelligent technology across safety, cabin experience, driving, and services. The underlying technology is provided by AITO's SERES MF platform, with the SERES Super Factory handling production.

The SERES MF platform supports diverse powertrains including BEV, REEV, and PHEV configurations. It incorporates intelligent safety systems, an intelligent chassis for agile handling and comfort, and an intelligent central hub for vehicle functions. Integration of the intelligent cabin and ADAS, alongside intelligent services, aims to provide a comprehensive ownership experience covering life protection, vehicle safety, health, and privacy.

Manufacturing is managed by the SERES Super Factory, which utilizes an "Industrial Brain" for data connectivity across its supply chain, involving over 300 partners. The factory employs over 3,000 robots with 100% automation in key processes and features a 10,000-ton integrated die-casting technology for structural integrity. Quality control includes automated inspections and AI-powered visual monitoring, with digital records for each vehicle.

AITO's global expansion is supported by partnerships with suppliers for key components like power batteries and thermal management systems. The company is also developing a localized service system for Europe, including intelligent diagnostics, mobility services, and local customer support.