AITO Announces European Market Entry in 2027 at Paris Motor Show
Chinese electric vehicle maker AITO plans to expand into the European market in Fall 2027. The company showcased its models at the Paris Motor Show and is preparing for market entry.
Chinese luxury electric vehicle brand AITO has announced plans to enter the European market in Fall 2027. The company revealed its intentions at the 2026 Paris Motor Show, where it displayed its AITO 9, AITO 8, AITO 7, and AITO 6 models.
AITO is preparing for its European launch by focusing on regulatory compliance and adaptation to local conditions. The company aims for a five-star rating in Euro NCAP safety tests for 2026 and is working to meet all EU type-approval requirements. Beyond safety, AITO is tailoring its vehicles for European driving conditions and driver preferences, while developing a local service network and spare parts supply.
The brand's global growth is supported by the SERES MF technology platform and SERES' "industrial brain" Superfactory. These systems facilitate seamless data exchange and collaboration across the value chain to improve products and maintain quality.
AITO has established a strong position and trust in its domestic market from over 1.2 million drivers. The company's vehicles have accumulated a total of 40 billion kilometers driven. In the Brand Finance Automobiles 100 ranking, AITO was named China's most valuable luxury car brand and is ranked among the top ten luxury car brands globally.
Clifford Kang, Board Member and Vice President of SERES Group, emphasized the company's philosophy of combining traditional luxury with technology-driven luxury. "Our goal is to offer this experience of technology serving people to customers worldwide," Kang stated.