AITO Announces European Market Entry in 2027
Chinese luxury electric vehicle brand AITO has announced plans to enter the European market in autumn 2027. The company showcased its models at the Paris Motor Show.
AITO, the luxury electric vehicle brand under SERES Group, announced its intention to enter the European market in autumn 2027 during the Paris Motor Show 2026. The company presented its AITO 9, AITO 8, AITO 7, and AITO 6 models, highlighting its brand philosophy of "Intelligence Redefining Luxury."
In preparation for its European launch, AITO is focusing on regulatory compliance and localization. The brand aims for a five-star Euro NCAP safety rating for 2026 and is adapting its vehicles and services to European driving conditions and customer lifestyles. A localized service network is also under development to ensure a seamless ownership experience.
The company's global expansion is supported by the SERES Group's MF technology platform and its "Industrial Brain"-based SERES Super Factory, which facilitate efficient product development and quality assurance. AITO has already achieved significant success in its domestic market, with over 1.2 million drivers and a strong reputation for safety and customer satisfaction.
Brand Finance ranks AITO as the most valuable Chinese luxury automotive brand and among the top 10 globally. Clifford Kang, Board Member and Vice President of SERES Group, stated that "New Luxury" arises from the convergence of traditional and technological luxury, a concept AITO plans to bring to its global customers.