AITO Announces European Market Entry Planned for 2027
Electric vehicle manufacturer AITO announced at the Paris Motor Show plans for a European market launch in autumn 2027. The company is preparing for entry by focusing on regulatory compliance and local adaptation.
Chinese luxury electric vehicle brand AITO, part of the SERES Group, has announced its intention to enter the European market in autumn 2027. The announcement was made during the 2026 Paris Motor Show, where the company showcased models including the AITO 9, AITO 8, AITO 7, and AITO 6.
AITO is undergoing significant preparation for its European expansion, prioritizing compliance with EU regulations and local market needs. The company aims to achieve a five-star Euro NCAP safety rating under 2026 standards. Preparations include adapting its intelligent driving and parking assistance systems to suit European road conditions and driving habits. AITO is also developing a local service network to ensure a seamless ownership experience for customers.
The brand's global growth is supported by its SERES MF technology platform and the SERES Super Factory. AITO has already established a strong presence in its domestic market, with over 1.2 million customers and extensive driving data. According to Brand Finance, AITO is recognized as the world's most valuable Chinese luxury car brand and is the sole Chinese representative in the top 10 global luxury automotive brands.
AITO defines its philosophy as "intelligence redefines luxury," blending traditional luxury with technological advancement. "For AITO, new luxury is where traditional luxury meets technological luxury," stated Clifford Kang, Board Member and Vice President of SERES Group. The company aims to deliver intelligent, user-centric automotive experiences to a global customer base.