AITO clarifies Huawei and Seres cooperation model changes
AITO electric vehicles will see a shift in their cooperation model between Huawei and Seres, with Seres taking the lead in product definition, marketing, and sales. Existing user rights remain unaffected.
Chinese automaker Seres and technology giant Huawei have clarified changes to their cooperation model for AITO-branded electric vehicles. The announcement on September 15 details a revised division of responsibilities.
Under the new framework, Seres will assume primary leadership in product definition, design, brand marketing, channel retail, and after-sales services for AITO vehicles. Huawei's role will focus on enabling its technology, particularly the HarmonyOS operating system. The companies emphasized that current AITO users' rights and subsequent services will not be impacted.
The AITO brand has been developed through a joint effort between Huawei and Seres, combining both companies' expertise. This adjustment aims to streamline operations and enhance product development and market reach. Both firms stated they will continue to collaborate closely to deliver advanced intelligent electric vehicles.
Recent industry reports had suggested a potential shift towards a lighter asset model for Huawei's collaborations, possibly redirecting resources to other partners within the HarmonyOS ecosystem. This revised approach is expected to support AITO's growth and standing in the premium intelligent electric vehicle market.