AITO Plans European Market Entry for Autumn 2027
AITO, a smart mobility and luxury vehicle brand under SERES Group, announced its intention to enter the European market in autumn 2027. The company showcased its technological capabilities at the Paris Motor Show.

PARIS – AITO, the smart mobility and luxury vehicle brand of SERES Group, has announced its intention to enter the European market in autumn 2027. The announcement was made at the Paris Motor Show, where the company highlighted its engineering, intelligent technologies, and manufacturing capabilities.
AITO's strategy is centered on its "Intelligence Redefines Luxury" philosophy, which blends traditional luxury with technological innovation. At the Paris event, the company emphasized the role of its SERES MF platform and "super factory" as the technological foundation for AITO's vehicle development and production.
The SERES MF platform serves as the core technology base for AITO vehicles, supporting various powertrain configurations including Battery Electric Vehicles (BEV), Range Extended Electric Vehicles (REEV), and Plug-in Hybrid Electric Vehicles (PHEV). The platform integrates advanced intelligent safety, chassis, central computing, cockpit, and ADAS (Advanced Driver-Assistance Systems) to enhance the driving experience and safety.
SERES' super factory utilizes an industrial "brain" and seamless data connectivity across its value chain. With over 3,000 robots and 100% automation in key processes, the factory ensures efficient and precise manufacturing. Its 10,000-ton integrated die-casting technology enhances component integration and structural integrity. Quality control is maintained through automated inspection and AI-driven monitoring, with a digital record for traceability of each vehicle.