AITO Plans European Market Entry in 2027, Showcases Technology
Chinese automotive brand AITO announced plans to enter the European market in autumn 2027 during the 2026 Paris Motor Show. The company presented its SERES MF platform and intelligent manufacturing capabilities.
PARIS – AITO, a high-end intelligent luxury mobility brand under SERES Group, has announced its intention to launch in the European market in autumn 2027. The announcement was made at the 2026 Paris Motor Show, where the company showcased its product development, intelligent technology, and manufacturing strengths.
The brand operates under the philosophy of "Intelligence Redefining Luxury," aiming to merge traditional luxury with technological advancement. AITO highlighted that this philosophy is realized through robust engineering and manufacturing, underpinned by its SERES MF platform and its SERES Super Factory production facility.
The SERES MF platform serves as the core vehicle technology for AITO's vehicles. It supports diverse powertrains, including Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), and Range Extended Electric Vehicles (REEV). The platform also integrates intelligent safety systems, an intelligent chassis, a central computing hub, Advanced Driver-Assistance Systems (ADAS), and intelligent services. AITO stated the platform is designed to deliver a seamless driving experience and set a new benchmark for intelligent mobility in Europe.
SERES Super Factory represents AITO's approach to intelligent manufacturing. The facility employs AI and over 3,000 robots across nine major manufacturing processes with full automation in key areas. It utilizes 10,000-ton class integrated die-casting technology to enhance component integration and structural rigidity. Quality control relies on automated inspections and AI-powered monitoring, with each vehicle maintaining a digital record for traceability.
Furthermore, AITO has established a global network of partners, including suppliers for batteries, thermal management systems, and tires. The company also plans to develop a localized service system in Europe, encompassing intelligent diagnostics, mobility services, spare parts supply, and local customer service teams. These efforts aim to ensure product performance, quality, and reliability in the European market.