Alibaba's Damai International Launches New Label ORCA for Global Artists
Alibaba's Damai International has introduced a new record label named ORCA to tap into Asia's fast-growing entertainment market by launching new international music acts. The initiative aims to discover and promote talent.
Damai International, the international arm of Damai Entertainment (HKEX: 1060) and a subsidiary of Alibaba Group, on Friday introduced its new record label, ORCA (Original...). The label is intended to leverage Asia's rapidly expanding entertainment market by introducing new international music acts.
The new label will focus on identifying and promoting talented artists with the potential to reach a broad audience both within Asia and on a global scale. This move signifies Alibaba's strategic effort to strengthen its presence in the worldwide entertainment sector, with a particular emphasis on the Asian market.
Alongside the launch of the ORCA label, Damai International is also initiating a "Global Artist Initiative." This program is designed to discover and support emerging talents from around the world. Details regarding the initiative and how artists can be considered are expected to be released at a later date.
The strategy behind ORCA and the global artist initiative aims to capitalize on Alibaba's technological expertise and its platform strengths to support artists. The company seeks to enhance its position in the lucrative Asian music market.
Damai International has not yet announced specific artists who will debut under the ORCA label or details of the initial projects. Further information is anticipated in the coming months.