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Alvarez & Marsal Highlights Challenges in Equity Incentive Plans for Private Companies

Alvarez & Marsal provides guidance on the complexities private companies face when implementing equity-based long-term incentive plans, addressing valuation, cash flow, and tax implications. While challenging, these plans can be effective when properly designed.

5 June 2026
Alvarez & Marsal Highlights Challenges in Equity Incentive Plans for Private Companies
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Management consulting firm Alvarez & Marsal has published an analysis detailing the challenges private companies encounter when establishing equity-based long-term incentive plans. The report emphasizes the complexities involved in design, administration, and funding.

A primary issue highlighted is company valuation. As private companies lack a public market for their shares, determining the company's worth is essential for setting stock option strike prices, valuing awards at vesting and payment, and ensuring tax compliance. These valuations can be costly and typically require annual updates to adhere to tax laws, including Section 409A.

The cash flow impact of these plans presents another significant concern. Without a public market to facilitate share sales, employees receiving awards, whether tied to equity value or not, will look to the company to fund these payments. In the absence of a clear exit timeline or monetization strategy, this can lead to a substantial drain on cash flow, particularly if many valuable awards vest simultaneously.

Furthermore, companies face payroll tax issues. For stock-settled awards, the taxable event often does not involve a cash payment. The company is responsible for withholding income tax and remitting payroll taxes on the value of shares transferred. This requires the company to fund these tax deposits, potentially impacting cash flow further. For cash-settled awards, payroll issues are less significant as taxes can be directly withheld from the cash payment.

Alvarez & Marsal's analysis advises companies to carefully consider these factors before implementing equity-based incentive programs. When properly structured, these plans can serve as an effective tool for retaining key employees.

Original source: alvarezandmarsal.com