Amadeus advances AI from experimentation to execution in travel

Travel technology provider Amadeus has successfully moved its artificial intelligence (AI) solutions from experimental stages into active production. The company announced that its developed agentic AI systems are now integrated into daily workflows and are delivering measurable value across the travel industry.

Amadeus showcased two concrete examples of AI application. First, SkyLink, which introduces conversational AI into travel bookings and services, enabling natural language interaction and more direct transactions. Initial results indicate that SkyLink has increased hotel attachment rates by up to 35% and significantly sped up the booking process.

The second example, Amadeus Max for Travel Sellers, embeds AI assistants directly into travel seller booking environments. These assistants aid travel agents in navigating complex information, such as fare rules or booking history, and automate repetitive tasks. The use of this solution has reduced handling times by up to 76% and booking errors by up to 20%.

According to Amadeus, successfully implementing agentic AI requires strong integration, rich contextual data, and interoperability across systems. The company emphasizes that the industry's real challenge now is reliably scaling AI across the entire travel ecosystem while maintaining a focus on business outcomes.

Amadeus has been leveraging AI and machine learning across its platforms for many years, supporting pricing, forecasting, and operational decision-making at scale. The company notes that the nature of AI is changing, with solutions moving beyond mere prediction or recommendation to actively performing tasks and coordinating workflows.