Amadeus and Myrealtrip Expand Travel Technology Partnership

Amadeus IT Group, a global travel technology provider, and Myrealtrip, a leading online travel platform in South Korea, have signed a global agreement to deepen their strategic partnership. The deal aims to accelerate innovation across the travel ecosystem.

The partnership will see Myrealtrip deploy Amadeus' AI-powered solutions to enhance intelligent retailing, personalization, and operational efficiency. This collaboration is intended to help Myrealtrip differentiate its customer experience through advanced technology.

Cooperation will expand to include non-air content, such as hotels and destination experiences, aiming to provide Myrealtrip users with broader and more relevant offerings throughout their travel journey. The companies will also explore the adoption of Amadeus Hey!, a traveler engagement solution, for personalized communication before, during, and after trips.

Myrealtrip CEO Donggun Lee stated that the agreement strengthens the company's capabilities as an "AI-native travel platform," focusing on scalability and personalization. Amadeus highlighted the partnership as a commitment to supporting Myrealtrip's growth and adapting to the evolving travel technology landscape.