Amadeus and SaleCycle Report on Airline Booking Abandonment
Amadeus IT Group and SaleCycle have released a report analyzing high booking abandonment rates and online trends in the airline industry. The goal is to improve customer experience and boost sales.
The online user journey in the travel industry, particularly for airlines, is complex, leading to significant booking abandonment. In 2018, the average abandonment rate for airlines was 87.8%, meaning most online bookings were not completed.
Amadeus IT Group, in collaboration with SaleCycle, has published "Understanding Airline & Travel Booking Trends." This report analyzes data from over 280 million online bookings to identify reasons for abandonment and suggest strategies to minimize these lost sales.
SaleCycle's marketing solutions aim to help airlines reduce and recover abandoned bookings, thereby improving online conversion rates. Amadeus complements this by powering the search-to-booking process and ancillary sales.
Together, the companies seek to enhance the booking process and the overall online experience for travelers. The report highlights the opportunity for airlines to significantly increase revenue, which reached $564 billion in 2018, by improving conversion rates even slightly.