Amadeus discusses modern retailing and NDC adoption with BCD Travel and Finnair
Amadeus has released a new podcast episode addressing modern retailing in the travel industry and the adoption of the NDC standard. The discussion featured BCD Travel and Finnair.
Amadeus IT Group has published a new episode of its podcast, "Amadeus Travel Tech Talk," focusing on modern retailing practices and the implementation of the New Distribution Capability (NDC) standard within the travel sector. The discussion included insights from travel management company BCD Travel and airline Finnair.
The podcast delves into the current stage of NDC adoption in the industry, expectations for 2024, and the long-term trajectory of NDC. This conversation arises amidst growing traveler demands for personalized and relevant travel experiences.
Participants in the discussion were Heidi Pajari, Head of Distribution and Sales Development at Finnair; Klaus Goddard, Vice President of Global Distribution at BCD Travel; and Ludo Verheggen, Director of Air Distribution Product Marketing at Amadeus. The episode is available on various podcast platforms.
Amadeus aims to facilitate the travel industry's digital transformation and efficiency through NDC, which seeks to enable more diverse and tailored travel services.