Amadeus Enhances Hotel Distribution for Travel Sellers with HyperGuest

Amadeus IT Group has introduced two new hotel distribution capabilities designed for leisure travel sellers. These new features aim to help travel sellers navigate an increasingly fragmented market by providing the infrastructure for managing their own direct hotel contracts and expanding the range of hotels available through Amadeus' net-rate program.

The new capabilities, Amadeus Leisure Connect Plus and Amadeus Value Hotels, are powered by a strategic connection with HyperGuest, a cloud-native technology company focused on hotel distribution solutions. Amadeus Leisure Connect Plus enables travel sellers to more efficiently manage and distribute their own private hotel agreements digitally via the Amadeus Travel Platform. This single integration allows for the automation of rate and availability updates, faster hotel onboarding, and content distribution across sales channels.

Leisure Connect Plus also supports the shifting market trend where leisure hotel sellers are transitioning to a modern retailing model and multi-source models. The platform also allows for better personalization of private hotels to meet the specific needs of leisure travelers, including offering add-on services such as breakfast or parking.

Concurrently, the HyperGuest connectivity adds over 15,000 directly sourced, independent properties to Amadeus Value Hotels. This enhances the competitiveness of net-rate leisure hotel content and provides travel sellers with opportunities to increase their revenue. The new connection also offers access to richer and more granular hotel content, helping travel sellers more effectively merchandise and personalize hotel offers.