Amadeus Expands Travel Industry Connectivity Through Partner Ecosystem
Amadeus has launched a partner program designed to foster collaboration and integrate diverse technologies, aiming to enhance the global travel industry's connectivity and traveler experience.
Amadeus IT Group is strengthening its approach to connecting the travel industry by formalizing and expanding its partner ecosystem. The company introduced a business-wide partner program in 2021 to orchestrate collaborations, aiming to leverage external expertise and technology to improve the overall traveler journey.
The program is open to companies of all sizes, from startups to established corporations, and focuses on streamlining processes like sourcing, onboarding, and contracting. This aims to create efficiencies and better manage the lifecycle and value generated by its partners. The initiative seeks to integrate complementary technologies and expertise to enhance Amadeus' product capabilities and drive innovation.
Amadeus highlights several partnerships as examples of this strategy in action. Collaborations include working with HSBC to enable airlines to price fares in local currencies, and with Volantio to manage passenger reallocations on flights. Additionally, a partnership with Imperva integrates cybersecurity solutions to secure travel technology platforms.
By fostering a diverse network of technology providers, independent software vendors, and other industry players, Amadeus aims to accelerate the development of tailored travel solutions. The company believes this collaborative approach is key to meeting evolving traveler needs and driving repeat business, ultimately improving the entire travel experience from booking to post-trip.