Amadeus improves NDC search efficiency and traffic management
Amadeus has introduced Advanced Airline Profile, a machine-learning tool that filters unproductive traffic from travel seller searches, reducing it by up to 70%.
Amadeus IT Group has launched its Advanced Airline Profile solution, designed to address challenges related to search traffic efficiency within the New Distribution Capability (NDC) framework. The new tool, integrated into the Amadeus Travel Platform, utilizes machine learning to intelligently filter search queries from travel sellers.
The primary goal is to reduce the volume of irrelevant or inactionable requests sent to airline systems. By identifying and eliminating these unproductive searches before they reach the airlines, the solution aims to decrease infrastructure strain for carriers. Early testing indicates reductions in unproductive traffic by up to 70%, depending on the specific airline profile, without impacting offer quality.
This development is expected to benefit both airlines, allowing them to focus on higher-value opportunities, and travel sellers, who can experience a more efficient search process. Air France-KLM reported a reduction of over 70% in irrelevant traffic and improved system performance, while lastminute.com noted optimized focus on valuable requests.
Amadeus has begun rolling out the Advanced Airline Profile to all its NDC-enabled airline customers, with full implementation anticipated by the end of the first quarter of 2026. The company states the implementation is seamless for customers.