Amadeus Integrates AI into Travel Workflows
Amadeus reports progress on its AI strategy in the first half of 2026. The company is focusing on industrializing AI and integrating it into real travel industry workflows.
Amadeus IT Group, a travel technology company, has advanced its artificial intelligence (AI) strategy in the first half of 2026, moving from ambition to tangible results. The company reports on the integration of AI into travel industry workflows, emphasizing the industrialization and scaling of AI beyond initial experimentation.
Amadeus has reinforced its role as a neutral execution layer for the travel industry's systems. Key initiatives include the acquisition of SkyLink, an AI-first technology company, and deepened partnerships with major tech firms like Google and Microsoft. The company is also involved in developing industry standards, such as the Universal Commerce Protocol (UCP) and the OpenSharing initiative.
The company highlights the importance of trust and governance in AI deployment, aiming to ensure AI solutions are secure, transparent, and accountable to customers, partners, and travelers.
Amadeus continues to focus on strengthening its position as an orchestrator of the travel ecosystem by leveraging AI to create more seamless travel experiences. The company states that AI reinforces and augments its existing platform, making it more relevant in the era of AI-enabled travel.