Amadeus IT Group rolls out media tool for travel agents

Amadeus IT Group has introduced Amadeus Travel Seller Media, a new offering aimed at enhancing airline sales through targeted advertising within the travel agent booking process.

The service leverages Amadeus's extensive travel network to allow airlines to display their brand, route networks, and unique offerings directly to travel agents at various stages of their workflow. Key features include clickable banners during sign-in, search, and booking, as well as pop-up notifications and availability messaging.

Airlines can utilize the platform to promote higher-value fares and ancillary services, such as seat selection or meals, through on-screen brochures and detailed product information. This aims to improve merchandising efforts and increase revenue for the carriers.

The goal of Amadeus Travel Seller Media is to help airlines differentiate themselves from competitors and boost sales by reaching agents more effectively. Amadeus states that the tool provides targeted promotions and highlights value-added flight services with rich media.

This initiative positions Amadeus as a key partner for airlines seeking to optimize their sales strategies and gain visibility within the global travel distribution system.