Amadeus Leverages AI to Reshape Travel Industry

Amadeus IT Group is expanding its use of Artificial Intelligence (AI) to reshape the global travel industry, focusing on how the technology can redefine business models, streamline workflows, and improve the management of travel data across the ecosystem.

Maria Plaza, Head of Amadeus’ AI Office, highlighted that successful AI implementation relies on trusted data, deep platform integration, and responsible AI governance. Amadeus, with nearly 40 years of operation as a trusted system of record in travel, processes millions of data points daily, including offers, orders, and passenger information. This foundational data reliability is crucial for ensuring new AI assistants and automation tools can function safely and effectively.

The company has established a robust framework for responsible AI governance to coordinate all related activities. This framework ensures compliance with regulatory requirements, industry standards, and ethical considerations, enabling AI integration with integrity and assurance. Amadeus emphasizes that while new technologies may emerge quickly, trust is something built and maintained over time.

Amadeus also emphasizes the importance of deep integration, which makes AI operational rather than superficial. The company's technology is deeply integrated with hundreds of systems and workflows, allowing AI to operate within real travel constraints. AI is already embedded in various use cases, including airline solutions and tools to enhance traveler and agent productivity. The recent acquisition of SkyLink introduces AI agents capable of handling travel bookings and services conversationally, improving speed and automation.

The company's global scale, processing up to 150,000 transactions per second at peak times, enables the transition of AI from pilots to production with measurable outcomes. Amadeus also partners with major tech companies, such as Microsoft, to drive AI adoption within the travel sector.