Amadeus Nevio Transforms Airline Retailing
Amadeus has launched Amadeus Nevio, a technology aimed at revolutionizing airline sales and enhancing the traveler experience through personalized offers and integrated order management.
Amadeus IT Group has introduced Amadeus Nevio, a technology designed to transform how airlines sell services and improve the overall traveler experience. This initiative moves away from traditional ticket and document standards (like eTKT and EMD) towards a new model based on "Offers" and "Orders."
The new system centralizes all traveler journey information within the airline's own IT systems. The objective is to shift from flight-centric products to a traveler-centric approach, enabling airlines to commercialize a broader range of products and services, including those from partners.
Amadeus Nevio allows airlines to present personalized offers that consider traveler preferences, past travel history, and even browsing activity (with explicit consent). For example, a traveler might be offered flights, hotels, transfers, and ancillary services like fast-track security or baggage benefits, tailored to their needs and loyalty status.
Once a traveler makes a purchase, all components of the trip—flights, hotels, and other services—are consolidated into a single, dynamic "order" record. This unified approach simplifies journey management across all touchpoints and enhances coordination among service providers. Airlines can also integrate new services or partnerships more easily through the platform.